So you open your Instagram app whilst rubbing the sleep out of your eyes and adjusting to the bright light of your phone and the first few posts you see are always influencers promoting a product. If its a influencer you constantly follow you go and check out the product they were promoting purely cause you like that social influencer. Before you know it you have just purchased a product that you don’t need all because you saw a social influencer you like promoting the product and explaining how your life needs this!
many of us are guilty of this and it just comes to show how well having influencers promoting products works. Its word of mouth and for years and year word of mouth has been one of the most powerful marketing tool and still is today and it just comes to show how well it still works.
As social media has grown over the last few years so has the concept of influences. There are many young millennials that have a career based off being a influencer on social media. You see them all over youtube, Instagram and also Facebook. Organisations pay these individuals to basically spread the word of a product and thats a part of their marketing strategy.
Weather you like it or not this strategy works and its a brilliant way to take a basic marketing concept and make it interesting.