Big foots (Digital) Footprint


Screen Shot 2018-04-20 at 12.36.22 pm.pngHave you ever thought about your digital footprint? Not many people do yet while we consume so much of the Internet throughout our daily lives. It has almost got to the point where the internet knows more about us than anyone else. It knows all your personal details, your families birthdays, it even know where you are at all times.

In todays society its normal to use your phone daily. So much is on our phones. Its almost like its our personal diary.

But when you think about it the internet juts isn’t on our phones. Its on our computers, our cars, our TV’s, daily house hold items now have the internet. It has become about of your lives. We are being tracked everyday by the internet.

But how does it work for businesses?….

Business can benefit from the internet if done correctly.

  • Businesses can analyse their customers buying habits across multiple platforms
  • Gather previously unobtainable data about how consumers interact with devices and products
  • Gain deeper insights into where a customer is in the buying journey
  • provide real time point of sales notifications
  • Quickly resolve issues to close sales and keep customers happy

Screen Shot 2018-04-20 at 12.29.45 pm.png

Some businesses are taking advantage of this. They keep an eye on your history and before you know it you log onto Instagram and theres an add about that car you were just researching. There businesses have so much access to our lives now then ever before. Hence why online sales do so well due to the easy access of gathering your details then harassing you with adds making you emotionally aware of the product that by the end of the day you buy it.

To give an idea of how much data is being used daily, just in 1 minute….

  • 4,000,000 google searches
  • Facebook users share 2,460,000
  • Tweets 277,000 times
  • Apple downloads 48,000 apps
  • Tinder users swipe 416,667 times

All of this activity happening every one minute on the internet.

Screen Shot 2018-04-20 at 12.19.34 pm.png


Its amazing how much data is considered a day by users and how we leave our footprint everywhere without even realising it.  Its amazing how much data is used daily yet we rarely keep track of it until you get a notification saying you’re out of data.





  1. Hey Naomi, I agree, businesses these days seem to have so much information on us, especially when it comes to our buying habits. I’ve had instances where I’ve searched up Adidas for example on my phone where I have gone to their website and related Wikipedia page and later finding ads for Adidas popping up on my Instagram. This being an example of my digital footprint being tracked online.


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